For companies outside Europe
Selling into the European Union
For manufacturers and exporters in the United States, China, Japan, Korea, Singapore and the Middle Corridor countries who need a clear, reliable path to the EU single market.
Led by Elena Santiago Cid, former Director General of CENELEC (2003 to 2025) and of CEN and CENELEC (2010 to 2025).
How we help
- 01Know the rules that apply
- Identify the EU laws covering your product, such as machinery, radio equipment, batteries, cybersecurity, AI or general product safety, and how they interact.
- 02Use the right standards
- Harmonised European standards give a presumption of conformity. We map which ones apply and where international ISO and IEC standards already cover you.
- 03Prove conformity
- Technical file, conformity assessment, notified bodies where required, the EU declaration of conformity and CE marking.
- 04Have a presence in the EU
- Many EU laws require an economic operator or authorised representative based in the EU. We explain your options.
- 05Shape what comes next
- Standards are written in committees you can join. We help you take part in CEN and CENELEC work and in EU consultations, such as the new draft Standardisation Regulation.
Markets we work with
United States
Standards: mapping ANSI, UL, ASTM and IEEE practice to EU harmonised standards. CE marking: moving from US certification and self-declaration to EU conformity assessment and the CE mark. Market access: EU representative, product rules and timelines for selling across the EU.
China
Aligning export products with EU requirements and following new EU rules that affect supply chains.
Japan
Building on strong ISO and IEC participation to meet EU-specific requirements efficiently.
Korea
Preparing electronics, batteries and connected products for EU conformity and cybersecurity rules.
Singapore
Using Singapore as a regional hub to bring products and digital services into line with EU rules and standards.
Middle Corridor
Türkiye, Georgia, Azerbaijan, Kazakhstan, Uzbekistan, Kyrgyzstan and Turkmenistan: aligning products, infrastructure and national standards bodies with EU requirements along the Trans-Caspian route.
Why it matters now
The EU is rewriting how its standards are made. The proposed Standardisation Regulation, COM(2026) 780, will change who drafts standards and how fast. Read our free guide
Planning to enter the EU market?
Tell us about your product and target date. We reply within two working days, in English.
Contact SANELIA →